Bruce White: A Legacy in Luxury Hotels and Resorts
August 2025|Begin with the End in Mind Documentary
“Our country needs to hear more stories about more Americans like Bruce. Hard-working, relentless perfectionists who were never satisfied with the status quo, yet always humble.” – Mike Rowe, Television Host
Celebrating Excellence in Hospitality
Bruce: Begin with the End in Mind is a compelling new documentary from Z2 Productions, One World Digital, LLC, and White Lodging. The film honors Bruce White—visionary founder of Brush Creek Ranch and a pioneer in the world of luxury hotels and resorts. Blending archival footage, candid reflections from family, friends, and industry leaders, and Bruce’s own words, the documentary showcases the principles that guided his life: an unwavering pursuit of excellence and a steadfast belief in values-based leadership.
From Humble Beginnings to Luxury Hospitality Leadership
The story follows Bruce’s journey from opening a single hotel in Northwest Indiana to building White Lodging into a nationally recognized hospitality leader. Through grit, foresight, and an unwavering commitment to excellence, he created a company that Bill Marriott, Jr. described as one of Marriott’s most trusted partners.
With visionary determination, Bruce White founded White Lodging in 1985 and steered the company until his passing in 2023. Today, White Lodging and Brush Creek Ranch remain family owned by the White Family.
A Blueprint for Purpose-Driven Hospitality
More than a documentary, Bruce: Begin with the End in Mind offers a blueprint for leadership and entrepreneurship. It highlights a culture anchored in hard work, ethics, sustainability and lifelong learning—values that continue to shape White Lodging’s approach.
A Legacy That Lives On
Bruce’s vision endures through his family, associates, and the continued success of White Lodging. His story inspires everyone touched by the company’s work, reminding us of the transformative power of purpose-driven leadership in the hospitality industry.
The 40-minute documentary is available to stream for free on White Lodging’s website, with additional access on Amazon Prime and the Roku Channel. Proceeds from the film and its companion book will be matched by the White Family foundations and directed to education-focused initiatives in Northwest Indiana.
